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A Message From Our Founder

I started Sukoon in April 2015 after running my first half marathon. Despite having worn hijab for a number of years, I always had trouble finding an activewear hijab that I felt comfortable in - more specifically, a hijab that would stay dry and in place. My homemade solutions (bandanas) were not effective for rigorous or long workouts, and I wanted to find a product that was easily available, high-quality, versatile, and representative of my own personal style. I kept wishing I could go to a store like Under Armour and find what I needed. Since that wasn’t an option, a friend of mine approached me with the idea of making my own. I reached out to women in my family and friends circles, asking about their needs in the activewear space, and quickly learned that more inclusive activewear is a prevalent need for personal, cultural and religious reasons. That’s how Sukoon came about.

While we are starting with products focused on Muslim women, our brand embodies the values of women across several demographics, and we look forward to expanding our collection to be as inclusive as possible. Our number one focus is and will always be the voice of our customer: any woman whose activewear needs are not being addressed by the current market.   

Sukoon activewear is designed to enable its user to achieve her ultimate workout. Our collection uses a combination of merino wool and mesh so that our apparel is lightweight, soft and breathable. 

Sukoon is not just another activewear line - it is a movement that embodies a generation of women creating solutions that move beyond the options that are presented to us. We are building Sukoon to enable and inspire women to engage with the world in dynamic ways that enhance their own lives and the lives of those around them.